Expert insights on growth marketing, martech solutions, and campaign strategies from our team.
Prefer a feed reader? Subscribe via RSS.
Customer engagement platforms (CEPs) are the backbone of modern marketing operations, orchestrating personalized customer journeys across email, push notifications, SMS, and in-app messaging. However, migrating from one platform to another—whether you're upgrading from a legacy system or switching vendors—is one of the most complex undertakings a marketing team can face.
Eric Cogan
Every business wants more growth, but traditional marketing alone often falls short. Growth marketing offers a smarter, more data-driven way to scale your business by focusing on the entire customer journey—not just awareness. From attracting the right audience to keeping customers engaged long-term, growth marketing helps businesses build sustainable, measurable success.
Eric Cogan
Growth marketing is a data-driven, experimental approach to marketing that focuses on rapidly testing and optimizing strategies to drive sustainable business growth.
Eric Cogan
Helping our partners build better relationships with their audiences is always at the top of the list. At Notable, we see every small change as a chance to help you move the needle — because consistent 1% improvements add up to remarkable results.
Federico Celina-Cash
Voucherify Unlocking Customer Loyalty: The Power of Strategic Incentives Webinar | Join experts from Voucherify, Braze, and Notable to learn how strategic incentives and rewards can drive customer loyalty in 2023 and beyond.
Federico Celina-Cash
Learn how Reverse ETL streamlines data activation, making it easier for companies to get value from their data without the hassle and expense of traditional MarTech processes.
Eric Cogan
More than ten years after the introduction of the modern push notification, the rise of mobile has reshaped today’s business landscape, creating new opportunities for brands looking to reach, retain, and monetize their customers while also transforming customer expectations for the companies they engage with. To meet today’s customer engagement challenges, marketers need the right mindset—but they also need the right technologies.
Rebecca Nackson
Flashback to the advent of the App Store, “data privacy” was hardly an utterance. Sure, most of us in technology were aware that our every move was being tracked and relayed back to a range of entities, but concerns around data privacy didn’t hit the mainstream until relatively recently.
Rebecca Nackson
Right now, people around the world are awash in information about the COVID-19 pandemic—but that constant flow of information has done little to calm nerves or help individuals respond to an unprecedented situation. It is difficult to know the proper course of action in our own personal lives, so it’s no wonder that we marketers find ourselves perplexed when it comes to knowing what customers want from us right now. The big question right now is: How can—and should—we speak to them, and what do we have to offer during these challenging times?
Rebecca Nackson
So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention.
Rebecca Nackson
Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That's 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet.
Rebecca Nackson