What's Next for Marketing: Responding to a Fast-Changing World
Right now, people around the world are awash in information about the COVID-19 pandemic—but that constant flow of information has done little to calm nerves or help individuals respond to an unprecedented situation. It is difficult to know the proper course of action in our own personal lives, so it’s no wonder that we marketers find ourselves perplexed when it comes to knowing what customers want from us right now. The big question right now is: How can—and should—we speak to them, and what do we have to offer during these challenging times?
Rebecca Nackson
Right now, people around the world are awash in information about the COVID-19 pandemic—but that constant flow of information has done little to calm nerves or help individuals respond to an unprecedented situation. It is difficult to know the proper course of action in our own personal lives, so it’s no wonder that we marketers find ourselves perplexed when it comes to knowing what customers want from us right now. The big question right now is: How can—and should—we speak to them, and what do we have to offer during these challenging times?